Telegram has introduced a new feature called Adsgram, a platform that enables developers of mini-apps to monetize their creations through advertising. This innovative program, supported by the TON Foundation, allows developers to incorporate various ad formats into their apps and earn Toncoin, the native cryptocurrency of the Telegram Open Network. Adsgram is particularly focused on boosting revenue opportunities in the GameFi sector, where developers often struggle with direct ad sales.
By utilizing common payment models like cost per thousand impressions (CPM), Adsgram aims to provide a more accessible and profitable avenue for developers to benefit from their apps. This move is expected to enhance the overall ecosystem of Telegram mini-apps by offering a tangible incentive for developers to create and maintain high-quality applications.